Founded in 2018 by former international cricketer and conservationist Kevin Pietersen, SORAI has supported grassroots organisations that rescue abandoned, injured, and orphaned endangered species and rehabilitate them where possible.

SORAI offers a range of merchandise and clothing branded with the registered trademark “Rhino.” SORAI strives to use only sustainable fabrics in the manufacturing process to reduce our carbon footprint.

The SORAI emblem is a symbol for change. It informs, it empowers, it unites people through conservation.