A self-taught tanner of game hides and chamois leathers, company founder CEJ Selke, was employed as both game ranger and tanner at Mala Mala Game Reserve in South Africa in 1960’s. Moving from there in the early 1970’s to form his own company, Selke Leathercraft, Justin and Colleen Selke soon changed the company direction from tanning hides to producing leather products. In the early days their focus was on handbags, wallets, belts and sandals.

In 1986 their son, Trevor, joined the company and within a few years shifted the focus away from curio leather goods to outdoor gear, with the emphasis on leather and canvas, broad-brimmed hats, functional footwear and travel luggage.

Now, nearly 50 years on, two generations of the Selke family have established the company as a leader in African outdoor apparel, with sales locally and internationally.

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